Cumulus Architects

Visual Identity
Verbal Identity 

Storytelling
Typography
Signage
Implementation
Guidelines
Motion


 

Cumulus is an architecture studio comprising 35 architects, designers and planners. Working collaboratively across offices in Hobart, Launceston, Melbourne and Adelaide, they’ve gained a reputation for progressive design and adaptive reuse. The new identity speaks to the ever-changing cloud of ideas, and the cumulative, collective conversations between design and the environment. The visual identity adapts to its environment, with a word-mark that is in constant flux, and typographic word clouds that communicate the core ideas of projects — all under-pinned by a horizontal grid system inspired by cloud altitudes.

Cumulus was fast gaining a reputation for their award-winning architecture. However, their brand did not accurately represent their ambition. Although in high demand, Cumulus understood that in an increasingly competitive design landscape, they needed a brand that was representative of who they were and the work they do — something for the entire studio to rally behind.

The new identity speaks to the ever-changing cloud of ideas, and the cumulative, collective conversations between design and the environment. The visual identity adapts to its environment, with a word-mark that is in constant flux and typographic word clouds that communicate the core ideas of projects. Under-pinning the identity is a strict horizontal grid, inspired by cloud altitudes.

Collaborators

Designers
— Dash O'Brien-Georgeson
— Kimberly Luo
Creative Director
— Johanna Roca
Writer
— Daniel St. Vincent
Strategists
— Sammy Page
— Oscar Langley

Recognition

AGDA
— 2x Merit 
Best Awards
— Silver