Profile

Jason helps organizations through the blend of strategy, branding, culture and experience. He's been working in design and branding for over 25 years, based in the United States, UK, Europe and Australia. In Feb 2023 he Joined Jones Knowles Ritchie as Executive Creative Director for North America, focused on expanding the creative offering of the agency across the United States. 

Jason studied architecture at Edinburgh college of Art, before moving into a career in design and branding. This led him into Creative Director and leadership roles at Landor Associates Sydney and Paris and Re / M&C Saatchi. Jason then co-founded the branding agency For The People in 2014. The agency is well regarded for its seamless integration of strategy, writing and design to create progressive work with both economic and social value. For The People created brand identities, products and experiences for governments, cities, companies, public institutions, cultural organizations, and Not-for-profits. The agency was ranked #4 (2021) and #10 (2019) in the annual D&AD Awards Rankings, and AGDA Australian agency of the year in 2016 and 2019.

His extensive experience has given him the opportunity to deliver brand transformations for clients in every sector, incuding companies and organisations such as Yahoo, Chime, Centersquare, Culture Amp, Optus Telecom, MYOB, The NSW Government, Streamtime, Ball & Doggett, Seat/ VW Group, Time Internet, DuCane Brewery, Australia National University, Macau Grand Prix Museum, Queensland Theatre, Perth Festival and Sydney Film Festival, The Biennale of Sydney, Women’s and Girls’ emergency Centre, Sydney Dogs and Cats Home and The Australian Cancer Research Foundation.

Jason has worked extensively in place-making design for cities and regions, with a strong emphasis on  community integration into the process, enabling longer lasting and impactful place identity eco-systems. Work of this nature includes brand identities for the City of Melbourne, the City of Launceston and the City of Sydney, Sydney’s Tech Central, Sydney's Inner West, Tasmania’s West Coast, Tasmania’s Derwent Valley region and Snowy Valleys in New South Wales. He's also worked with Dubai and Capetown Governements on their brands.

Jason is the former Chairman of the Australian Graphic Design Association and has taught and lectured in design institutions in Paris and Sydney. in 2013 Jason introduced D&AD Newblood to Universities in Australia, establishing an industry mentoring program that supports students during the briefs. In addition he is regularly invited to speak at conferences and design events such as Adobe Max, Creative Mornings, The Loeries, The Design Conference, Sydney Design Week, and AGDA. Jason, along with his team, has recieved over 200+ international awards from D&AD, ADC, Clios, The One Show, Type Director’s Club, AGDA and Transform. He has juried and chaired on many international award competitions including D&AD, Clios, Loeries, AWARD, Transform, and AGDA and Best Awards.

 

Contact

Jasonlittledesign@gmail.com
Linkedin
Instagram
Behance


Awards

2024

D&AD
Wood Pencil — Blue Mountains

Shortlisted— Firehouse Subs


2023

D&AD
Wood Pencil — Time
Shortlisted — Time
2x Shortlisted — Be Equitable

Best Awards
Gold — Be Equitable
Silver — Be Equitable
Bronze — City of Launceston
Bronze — Time
Bronze — NSW Government

Transform Awards
Gold — Be Equitable
Gold — Museums of History NSW
2x Gold — Time
Gold — Du Cane
Bronze — Du Cane
Bronze — Be Equitable

Australian Design Association (AGDA)
Pinnacle — Be Equitable
Distinction — Be Equitable
Merit — Be Equitable
Merit — City of Launceston
Merit — Theatre Royal

Good Design Awards
Gold — Be Equitable
Winner — NSW Government

2022

D&AD
Wood Pencil — Story Chapter 2 Shortlisted — Story Chapter 2

Brand Impact Awards
Silver — Story Espresso Chapter 2
Gold — Tech Central

Best Awards 
2x Silver — Tech Central
2x Bronze — Culture Amp
2x Bronze — Macau Grand Prix Museum

Transform Awards
Grand Prix – NSW Government
3x Gold — NSW Government
Gold — Sydney Film Festival
Gold — Culture Amp
2x Silver — Culture Amp
Silver — Sydney Film Festival

AGDA
Pinnacle — Du Cane Brewery
2x Distinction — Story Chapter 2
Distinction — Sydney Film Festival
Distinction – Story
2x Distinction — NSW Government
Distinction — Time
2x Distinction — Tech Central
Merit — SJB Architects
2x Merit — Du Cane Brewery
4x Merit — Story Chapter 2
Merit — Sydney Film Festival
2x Merit — Tech Central
Merit — NSW Government
3x Merit — Time

2021

D&AD
Design Global Ranking — 4th
2x Graphite Pencil — Story
Wood Pencil — Story
Wood Pencil — Derwent Valley
2x Shortlisted — Humphreys Real Estate

Best Awards
Silver — Story Espresso
Silver — Cumulus Architects

Transform Awards
Grand Prix — Derwent Valley
Best Overall Identity — Story
3x Gold — Derwent Valley
3x Gold — Story

AGDA
Pinnacle — Story
3x Distinction — Story
4x Distinction — Culture Amp
2x Merit — Story
2x Merit — Cumulus
Merit — Derwent Valley
3x Merit — Humphreys Real Estate
4x Merit — Macau GP Museum

Brand Impact Awards
2x Gold — Story
Silver — Derwent Valley

2020

D&AD
Wood Pencil — SFF
Shortlisted — The Battle

Brand Impact Awards
Silver — Story Chapter 2

Gold — Tech Central

Best Awards 
Gold — The Battle
Gold — WAGEC
Silve — Inner West Council
Bronze — WAGEC
Bronze — Inner West Council

Transform Awards
Grand Prix — West Coast Tas
3x Gold — West Coast Tas

AGDA
Pinnacle — Derwent Valley
Pinnacle — West Coast Tas
Judges Choice — Queensland Theatre
Distinction — Snowy Valleys
Distinction — City of Sydney
Distinction — Inner West Council
Distinction — The Battle
Distinction — Derwent Valley
Distinction — Adobe Pawtraits
2x Merit — Derwent Valley
Merit — Inner West Council
Merit — City of Sydney
Merit — The Battle
2x Merit — Queensland Theatre
Merit — The Battle
Merit — West Coast Tas

2019

D&AD
Design Global Ranking — 10th
Graphite Pencil — West Coast Tas
2x Wood Pencil — West Coast Tas
Shortlisted — West Coast Tas

Best Awards
2x Silver — West Coast Tas
Silver — Forever West of Centre
Bronze — Forever West of Centre
Bronze — SFF

AGDA
Agency of the Year — For The People
Pinnacle — West Coast Tas
Pinnacle — WAGEC
Pinnacle — SFF
4x Distinction — SFF
2x Distinction — WAGEC
7x Distinction — West Coast Tasmania
3x Distinction — Forever West of Centre
2x Judges Choice — West Coast Tas
Judges Choice — WAGEC
Judges Choice — SFF

Design Tasmania
Premier’s Award — West Coast Tas
Gold — West Coast Tas

2018

D&AD
Graphite Pencil — 20th BOS
Wood Pencil — 20th BOS
Wood Pencil — Streamtime

Best Awards 
Silver — SSE
2x Silver — Fete of the World
Silver — Start me up Labs
Bronze — 20th BOS

AGDA
2x Distinction — Ball & Doggett
2x Distinction — CPX
Distinction — Streamtime

2017

D&AD
Wood Pencil — Fete of the world

Best Awards
2x Gold — Ball & Doggett
Silver — Streamtime
2x Bronze — Streamtime
Bronze — Perth Festival

AGDA
Pinnacle — SSE
2x Distinction — SSE
Distinction — SDCH
Distinction — Streamtime

NY Type Director's Club
Certificate of Excellence — SMU Labs
Certificate of Excellence — 20th BOS

2016

D&AD

Wood Pencil — SDCH

Best Awards 
Gold — 20th BOS
2x Silver — Streamtime
2x Silver — 20th BOS
Silver — Mohawk Show
Bronze — SDCH

AGDA
Pinnacle — 20th BOS
Pinnacle — Streamtime
4x Distinction — 20th BOS
3x Distinction — SDCH

NY Type Director's Club
Certificate of Excellence — Mohawk Show

2015

AGDA

2x Distinction — Tim Jones
2x Distinction — Mohawk Show
Distinction — By The People Podcast

NY Type Director's Club

Certificate of Excellence — Tim Jones

2014

D&AD
Wood Pencil — Visualaz

ADC Art Director’s Club
Silver Cube — IAG

Clio Awards
Bronze — Shanghai Biennale

Brand New Awards
Winner — Optus
Winner — Jasonl furniture

Rebrand 100
Distinction — Optus
Winner — Optus

Desktop Create Awards
Best of Show  — Optus

AWARD Awards
Silver  — Optus


AGDA 
Pinnacle  — Steve Li Acupuncturist
2x Distinction  — Optus
2x Distinction  — Shanghai Biennale

NY Type Director's Club
Certificates of Excellence  — IAG

ISTD
Certificate of Excellence  — IAG
Certificate of Excellence  — Shanghai Biennale
Certificate of Excellence  — AGDA Calendar

2013

D&AD
Wood Pencil  — Shanghai Biennale

Cannes Lions
Bronze  — Steve Li Acupuncturist

One Show
Silver  — Shanghai Biennale
Merit  — Steve Li Acupuncturist

ADC Art Director’s Club
Bronze Cube  — Shanghai Biennale
Bronze Cube  — Steve Li Acupuncturist

Clios
Bronze  — Steve Li Acupuncturist

Caples
Silver  — Steve Li Acupuncturist

Graphis
Gold  — Shanghai Biennale
Gold  — Melbourne Recital Centre
Gold  — Visualaz
Silver  — Australia Unlimited
Silver  — Virtually Real
Silver  — Brad & Jess Wedding
Silver  — Ayers Rock Resort

NY Type Director's Club
Certificate of Excellence  — Shanghai Biennale

2012

Graphis
2x Gold  — City of Melbourne
Gold  — 7x7
Silver  — Good Co
Silver  — Play Green

2011

New York Type Director's Club

Certificates of Excellence  — Virtually Real

2010

D&AD
Wood Pencil  — City of Melbourne

AGDA
2x Distinction  — City of Melbourne
Distinction  — Joeycan
2x Distinction  — Spicer’s Calendar
Distinction  — AGDA Event Posters

Graphis
4x Gold  — AGDA Event Posters

2009

AIGA 365/30
Winner – Wall Calendar
Winner – One Degree

WPPed Cream Awards
Gold Winner: Packaging

Graphis
Platinum Winner  — Spicer’s Paper
Gold  — Lunch & Learn: Hacket
Gold  — Lunch & Learn: Keith Morris
Gold  — Miller & Green
Gold  — One Degree
Gold  — AGDA Events
Gold  — AGDA Events Calendar
Gold  — AGDA Eyesaw

NY Type Director's Club
Certificates of Excellence – AGDA Eyesaw

2008

D&AD
Wood Pencil – One Degree

AGDA

3x Distinction – One Degree
Distinction – Miller & Green

AWARD Awards
In-book  — One Degree

AIGA 365/29
Winner  — One Degree

Design Week
Winner – One Degree

One Show
Merit  — One Degree
Merit  — Miller & Green
Merit  — Worldeka

Wolda
Best Of World  — One Degree
Best Of Nation  — One Degree
Best Of Continent  — One Degree

NY Type Director's Club
Certificate of Excellence – One Degree