Profile
Jason helps organizations through the blend of strategy, branding, culture and experience. He's been working in design and branding for over 25 years, based in the United States, UK, Europe and Australia. In Feb 2023 he Joined Jones Knowles Ritchie as Executive Creative Director for North America, focused on expanding the creative offering of the agency across the United States. In 2025 he is embarking on a new path, yet to be set.
Jason studied architecture at Edinburgh college of Art, before moving into a career in design and branding. This led him into Creative Director and leadership roles at Landor Associates Sydney and Paris and Re / M&C Saatchi. Jason then co-founded the branding agency For The People in 2014. The agency is well regarded for its seamless integration of strategy, writing and design to create progressive work with both economic and social value. For The People created brand identities, products and experiences for governments, cities, companies, public institutions, cultural organizations, and Not-for-profits. The agency was ranked #4 (2021) and #10 (2019) in the annual D&AD Awards Rankings, and AGDA Australian agency of the year in 2016 and 2019.
His extensive experience has given him the opportunity to deliver brand transformations for clients in every sector, incuding companies and organisations such as Yahoo, Chime, Centersquare, Culture Amp, Optus Telecom, MYOB, The NSW Government, Streamtime, Ball & Doggett, Seat/ VW Group, Time Internet, DuCane Brewery, Australia National University, Macau Grand Prix Museum, Queensland Theatre, Perth Festival and Sydney Film Festival, The Biennale of Sydney, Women’s and Girls’ emergency Centre, Sydney Dogs and Cats Home and The Australian Cancer Research Foundation.
Jason has worked extensively in place-making design for cities and regions, with a strong emphasis on community integration into the process, enabling longer lasting and impactful place identity eco-systems. Work of this nature includes brand identities for the City of Melbourne, the City of Launceston and the City of Sydney, Sydney’s Tech Central, Sydney's Inner West, Tasmania’s West Coast, Tasmania’s Derwent Valley region and Snowy Valleys in New South Wales. He's also worked with Dubai and Capetown Governements on their brands.
Jason is the former Chairman of the Australian Graphic Design Association and has taught and lectured in design institutions in Paris and Sydney. in 2013 Jason introduced D&AD Newblood to Universities in Australia, establishing an industry mentoring program that supports students during the briefs. In addition he is regularly invited to speak at conferences and design events such as Adobe Max, Creative Mornings, The Loeries, The Design Conference, Sydney Design Week, and AGDA. Jason, along with his team, has received over 200+ international awards from D&AD, ADC, Clios, The One Show, Type Director’s Club, AGDA and Transform. He has juried and chaired on many international award competitions including D&AD, Clios, Loeries, AWARD, Transform, and AGDA and Best Awards.
Awards
2024
D&AD
Wood Pencil — Blue Mountains
Shortlisted— Firehouse Subs
2023
D&AD
Wood Pencil — Time
Shortlisted — Time
2x Shortlisted — Be Equitable
Best Awards
Gold — Be Equitable
Silver — Be Equitable
Bronze — City of Launceston
Bronze — Time
Bronze — NSW Government
Transform Awards
Gold — Be Equitable
Gold — Museums of History NSW
2x Gold — Time
Gold — Du Cane
Bronze — Du Cane
Bronze — Be Equitable
Australian Design Association (AGDA)
Pinnacle — Be Equitable
Distinction — Be Equitable
Merit — Be Equitable
Merit — City of Launceston
Merit — Theatre Royal
Good Design Awards
Gold — Be Equitable
Winner — NSW Government
2022
D&AD
Wood Pencil — Story Chapter 2
Shortlisted — Story Chapter 2
Brand Impact Awards
Silver — Story Espresso Chapter 2
Gold — Tech Central
Best Awards
2x Silver — Tech Central
2x Bronze — Culture Amp
2x Bronze — Macau Grand Prix Museum
Transform Awards
Grand Prix – NSW Government
3x Gold — NSW Government
Gold — Sydney Film Festival
Gold — Culture Amp
2x Silver — Culture Amp
Silver — Sydney Film Festival
AGDA
Pinnacle — Du Cane Brewery
2x Distinction — Story Chapter 2
Distinction — Sydney Film Festival
Distinction – Story
2x Distinction — NSW Government
Distinction — Time
2x Distinction — Tech Central
Merit — SJB Architects
2x Merit — Du Cane Brewery
4x Merit — Story Chapter 2
Merit — Sydney Film Festival
2x Merit — Tech Central
Merit — NSW Government
3x Merit — Time
2021
D&AD
Design Global Ranking — 4th
2x Graphite Pencil — Story
Wood Pencil — Story
Wood Pencil — Derwent Valley
2x Shortlisted — Humphreys Real Estate
Best Awards
Silver — Story Espresso
Silver — Cumulus Architects
Transform Awards
Grand Prix — Derwent Valley
Best Overall Identity — Story
3x Gold — Derwent Valley
3x Gold — Story
AGDA
Pinnacle — Story
3x Distinction — Story
4x Distinction — Culture Amp
2x Merit — Story
2x Merit — Cumulus
Merit — Derwent Valley
3x Merit — Humphreys Real Estate
4x Merit — Macau GP Museum
Brand Impact Awards
2x Gold — Story
Silver — Derwent Valley
2020
D&AD
Wood Pencil — SFF
Shortlisted — The Battle
Brand Impact Awards
Silver — Story Chapter 2
Gold — Tech Central
Best Awards
Gold — The Battle
Gold — WAGEC
Silve — Inner West Council
Bronze — WAGEC
Bronze — Inner West Council
Transform Awards
Grand Prix — West Coast Tas
3x Gold — West Coast Tas
AGDA
Pinnacle — Derwent Valley
Pinnacle — West Coast Tas
Judges Choice — Queensland Theatre
Distinction — Snowy Valleys
Distinction — City of Sydney
Distinction — Inner West Council
Distinction — The Battle
Distinction — Derwent Valley
Distinction — Adobe Pawtraits
2x Merit — Derwent Valley
Merit — Inner West Council
Merit — City of Sydney
Merit — The Battle
2x Merit — Queensland Theatre
Merit — The Battle
Merit — West Coast Tas
2019
D&AD
Design Global Ranking — 10th
Graphite Pencil — West Coast Tas
2x Wood Pencil — West Coast Tas
Shortlisted — West Coast Tas
Best Awards
2x Silver — West Coast Tas
Silver — Forever West of Centre
Bronze — Forever West of Centre
Bronze — SFF
AGDA
Agency of the Year — For The People
Pinnacle — West Coast Tas
Pinnacle — WAGEC
Pinnacle — SFF
4x Distinction — SFF
2x Distinction — WAGEC
7x Distinction — West Coast Tasmania
3x Distinction — Forever West of Centre
2x Judges Choice — West Coast Tas
Judges Choice — WAGEC
Judges Choice — SFF
Design Tasmania
Premier’s Award — West Coast Tas
Gold — West Coast Tas
2018
D&AD
Graphite Pencil — 20th BOS
Wood Pencil — 20th BOS
Wood Pencil — Streamtime
Best Awards
Silver — SSE
2x Silver — Fete of the World
Silver — Start me up Labs
Bronze — 20th BOS
AGDA
2x Distinction — Ball & Doggett
2x Distinction — CPX
Distinction — Streamtime
2017
D&AD
Wood Pencil — Fete of the world
Best Awards
2x Gold — Ball & Doggett
Silver — Streamtime
2x Bronze — Streamtime
Bronze — Perth Festival
AGDA
Pinnacle — SSE
2x Distinction — SSE
Distinction — SDCH
Distinction — Streamtime
NY Type Director's Club
Certificate of Excellence — SMU Labs
Certificate of Excellence — 20th BOS
2016
D&AD
Wood Pencil — SDCH
Best Awards
Gold — 20th BOS
2x Silver — Streamtime
2x Silver — 20th BOS
Silver — Mohawk Show
Bronze — SDCH
AGDA
Pinnacle — 20th BOS
Pinnacle — Streamtime
4x Distinction — 20th BOS
3x Distinction — SDCH
NY Type Director's Club
Certificate of Excellence — Mohawk Show
2015
AGDA
2x Distinction — Tim Jones
2x Distinction — Mohawk Show
Distinction — By The People Podcast
NY Type Director's Club
Certificate of Excellence — Tim Jones
2014
D&AD
Wood Pencil — Visualaz
ADC Art Director’s Club
Silver Cube — IAG
Clio Awards
Bronze — Shanghai Biennale
Brand New Awards
Winner — Optus
Winner — Jasonl furniture
Rebrand 100
Distinction — Optus
Winner — Optus
Desktop Create Awards
Best of Show — Optus
AWARD Awards
Silver — Optus
AGDA
Pinnacle — Steve Li Acupuncturist
2x Distinction — Optus
2x Distinction — Shanghai Biennale
NY Type Director's Club
Certificates of Excellence — IAG
ISTD
Certificate of Excellence — IAG
Certificate of Excellence — Shanghai Biennale
Certificate of Excellence — AGDA Calendar
2013
D&AD
Wood Pencil — Shanghai Biennale
Cannes Lions
Bronze — Steve Li Acupuncturist
One Show
Silver — Shanghai Biennale
Merit — Steve Li Acupuncturist
ADC Art Director’s Club
Bronze Cube — Shanghai Biennale
Bronze Cube — Steve Li Acupuncturist
Clios
Bronze — Steve Li Acupuncturist
Caples
Silver — Steve Li Acupuncturist
Graphis
Gold — Shanghai Biennale
Gold — Melbourne Recital Centre
Gold — Visualaz
Silver — Australia Unlimited
Silver — Virtually Real
Silver — Brad & Jess Wedding
Silver — Ayers Rock Resort
NY Type Director's Club
Certificate of Excellence — Shanghai Biennale
2012
Graphis
2x Gold — City of Melbourne
Gold — 7x7
Silver — Good Co
Silver — Play Green
2011
New York Type Director's Club
Certificates of Excellence — Virtually Real
2010
D&AD
Wood Pencil — City of Melbourne
AGDA
2x Distinction — City of Melbourne
Distinction — Joeycan
2x Distinction — Spicer’s Calendar
Distinction — AGDA Event Posters
Graphis
4x Gold — AGDA Event Posters
2009
AIGA 365/30
Winner – Wall Calendar
Winner – One Degree
WPPed Cream Awards
Gold Winner: Packaging
Graphis
Platinum Winner — Spicer’s Paper
Gold — Lunch & Learn: Hacket
Gold — Lunch & Learn: Keith Morris
Gold — Miller & Green
Gold — One Degree
Gold — AGDA Events
Gold — AGDA Events Calendar
Gold — AGDA Eyesaw
NY Type Director's Club
Certificates of Excellence – AGDA Eyesaw
2008
D&AD
Wood Pencil – One Degree
AGDA
3x Distinction – One Degree
Distinction – Miller & Green
AWARD Awards
In-book — One Degree
AIGA 365/29
Winner — One Degree
Design Week
Winner – One Degree
One Show
Merit — One Degree
Merit — Miller & Green
Merit — Worldeka
Wolda
Best Of World — One Degree
Best Of Nation — One Degree
Best Of Continent — One Degree
NY Type Director's Club
Certificate of Excellence – One Degree
Talks, Interviews & Podcasts
December 2024
Finding your true self
D&AD x 4A festival of China
Shanghai, China
August 2022
Design, Ethics and Going Global Local
Edinburgh College Conference
Edinburgh, UK
October 2021
Bigger, Deeper, Darker, Wilder, Weirder
Government Professionals Conference
Tasmania, Australia
September 2021
Ep136: Reissue : Jo & Jason, FTP
Australian Design Radio Podcast
Sydney, Australia
May 2021
When immersive storytelling elevates writing for design
D&AD
September 2020
Interview w/ Jason Little
The Design Kids
July 2020
Community, optimism and forging forward
Reset Podcast
Sydney, Australia
May 2020
Jason & Jo, For The People
Design Diplomacy Talk Series
Sydney, Australia
July 2019
Building a brand
LittleTalking Tourism Podcast #9
Tasmania, Australia
July 2019
No Place Like Home
TICT Tourism Conference
Tasmania, Australia
April 2019
Into the Wild
Foundry Live Conference
Tasmania, Australia
March 2018
Positive Impact
AGDA.NSW x Sydney Design Festival
Sydney, Australia
December 2018
Meaningful Difference
Wintec SPARK 2017
Hamilton, New Zealand
April 2018
Creative Journey
Shillumni Talk Series
Sydney, Australia
November 2017
Opening Speech
AGDA Awards
Adelaide, Australia
July 2016
On the Edge
Adobe Make It Conference
Sydney, Australia
June 2016
Talking Identity
Shanghai Biennale
Sydney, Australia
June 2016
Project journey: 20th BOS
Enmore Design Centre
Sydney, Australia
July 2015
The Evolution of the Design Business
The Design Conference
Queensland, Australia
Feb 2015
101 Ways not to sell ourselves
Pausefest
Melbourne, Australia
August 2014
Work/Life Fails
Creative Mornings
Sydney, Australia
October 2015
A different point of view
AGDA x Pecha Kucha
Sydney, Australia
June 2015
Adapt or Die
Vivid Ideas
Sydney, Australia
June 2015
EP05: Upstarts And Startups
Australian Design Radio Podcast
Sydney Australia
September 2013
Everything Inbetween
Loeries International Seminar of Creativity
Cape Town, South Africa
September 2013
The Creativity Q&A
Loeries special edition
August 2013
Brand Next
M&C Saatchi
Kuala Lumpur, Malaysia
July 2013
On Brand
Enmore School of Design
Sydney, Australia
June 2013
Graduation Ceremony Opening
Enmore Design Centre
Sydney, Australia
October 2012
Shot Down
AGDA Talk Series
Sydney, Australia
March 2013
Behance Creative Seminar
Dubai, United Arab Emirates
October 2011
Do the extraordinary
Webit Congress
Sofia, Bulgaria
October 2009
Project Talk – Branding Melbourne
Billy Blue School of Graphic Arts
Sydney, Australia
October 2009
The Physical Act of Creation
99U
February 2009
7x7 Future Trends
Melbourne Design Festival
Melbourne, Australia
August 2008
9x9 Inspirations
Sydney Design Festival
Sydney, Australia
July 2008
Big Game Hunting
AGDA Talks
Sydney, Australia
June 2008
Graduation Ceremony Opening
Sydney, Australia
June 2008
Multi
Billy Blue School of Graphic Arts
Sydney, Australia