Streamtime

Brand Strategy

Product Design
Visual Identity

Verbal Identity

Brand Toolkit
UI & Visual Design
Wire Framing & Prototyping
Motion & Animation

Streamtime is project management software for the creative industry. If you have clients, manage jobs and have a team providing a service (to said clients), then Streamtime could be for you. Streamtime, a 14 year old business, Streamtime had one goal – to be better. At the time, it was software that needed to be installed and it was ageing by the day. It had suffered from feature creep. Trying to satisfy requests for bespoke functionality, plug-ins and reporting had created a tool that was hard to maintain and build upon.

What began as a request for a re-skin of the exiting product, evolved throght the strategic process, into redesigning the entire project management tool for the creative industry of today and the future. An entire product in 3 months, to get it to market in 4 (ok, maybe 5) months. The complete rethink where to-do lists are the new timesheets. Where a behaviour that many people already practice, replaces a routine that many of us reviled. Every time you complete a task in the new Streamtime, a time entry is recorded on the job. No timesheet entry to be seen.

The interface and all communications were also completely revitalised. A new identity built on core of the product, the to-do list. Every aspect of the identity lives across the product and all communications to create a seamless experience. The tone of voice challenges the notion that work and life are separate, proving that humanity and humour improve your office-hours experience too – delivering a frank, wry and disarming perspective infused with pop-culture references.
All the aspects came together to communicate and celebrate Streamtime’s behaviour-focused approach to project management – making workflow and time management simpler, intuitive, and more engaging.
 

Collaborators

Design Director
— Johanna Roca
Strategy Directors
— Amanda Gordon
— Andy Wright
— Damian Borchok
Writer / Storyteller
— Mat Groom
Designers
— Ed Hall
— Sam McGuinnes
— Mel Baillache
— Liv King
Illustrator
— Ben Walker
Client
— Aaron Green

Recognition

D&AD
— Wood Pencil
AGDA
— Pinnacle
— 2x Distinction
Best Awards
— 3x Silver
— 2x Bronze