Story Expresso

Visual Identity
Verbal identity
Storytelling
Typography
Signage
Implementation
Brand Toolkit


For so many people, each day begins with a coffee – which means countless stories, no matter how action-packed, romantic or dramatic, all share a single origin. (Or, sometimes, a blend.)

Story Espresso celebrates coffee's foundational role in life's stories, by using every point of interaction as a jumping off point into a new type of story. A conversation over a flat white might become a love affair, for example, or a croissant might become the treasured prize to fight over. And as each new story enfolds, we show our respect to the legacy of storytelling, by exploring various forms (like haikus, screenplays, and branching narratives) or library-esque loyalty cards.

The enigmatic Monster character watches over the proceedings, representing the great unknown of stories yet to be told, and illustration collaborations allow the brand to explore non-verbal storytelling from non-traditional perspectives on limited-edition packaging and merchandise. But all of these different expressions are united by a core belief: as long as you're open to it, your next great story could be just around the corner.

Collaborators

Writers
— Mat Groom
— Daniel St. Vincent
Design Director
— Olivia King
Designers
— Peter Conforto
— Chris van Niekerk
— Kinal Ladha
Illustrator
— Ilana Bodenstein

Recognition

D&AD 
— 2x Graphite Pencil 
— 2x Wood Pencil 
— 1x Shortlisted
Transform Awards
— Best Overall Identity
— 3x Gold
AGDA
— Pinnacle
— 6x Distinction
— 6x Merit
Brand Impact Awards
— 2x Gold
— 1x Silver
Best Awards
— 1x Silver
BrandNew
— #3 Most Favorited