Shanghai Biennale Sydney Pavilion

Visual Identity
Signage
Art Direction
Editorial
Exhibition 

‘The Floating Eye’ was the curatorial theme of the Sydney Pavilion in the Shanghai Bienale, the largest international art event in mainland China, attracting over 8 million visitors. Sydney was part of the Inter-City Pavilions, offering observations of a city’s shifting references and influences.

The exhibition encourages an observation of a city’s shifting references and influences, how the overlay of time and history and our emotions and sensations of a place, give meaning and form to our shared spaces. The contemporary artists in The Floating Eye hold strong connections with Sydney and offered varied perspectives of the city’s transforming reality observed though its demographics, environment, history,politics, geography and society.

We built a visual language of symbols, combined and intertwined by a shifting graphical interpretation of the lens of the viewer. The result was a striking device that helped vistiors navigate the exhibition, whilst articulating a theme that avoided the need for wordy articulation.

Collaborators

Designers
— Georgia Urie
— Sam McGuinness
— Alexis Waller
— Sam Byrnes
Design Director
— Mick Boston

Recognition

D&AD
— Wood
One Show
— Silver
— 2x Merit
AGDA
— 2x Distinction
ISTD
— Certificate of Typographic Excellence
NY Type Director’s Club
— Certificate of Typographic Excellence