Culture Amp

Brand Strategy

Visual Identity

Verbal Identity
Illustration
Animation & Motion

UI &Visual Design
Wire Framing
Prototyping
 

Culture Amp is on a mission to improve the lives of 100 million people at work – with an employee experience and analytics platform that brings psychology, technology and people together to understand how culture drives companies. Founded in 2009, Culture Amp has continued to define and create the benchmark for their category, setting a new industry standard that elevated the culture first approach and the paramount importance of employee experience in building great companies.

Most organisations have mastered the languages of process, finance and technology – which means the best way to gain a competitive advantage is to master the language of humanity. Reminding the market of this – and focusing Culture Amp’s brand on their unrivalled understanding of how business and humanity intersect – was key to clarifying their immense relevance and impact.

We repositioned Culture Amp to be truly people first, refocusing their brand on their greatest assets – their foundation of rigorous people science and community. This was the message that had to be seen, had to be heard, and had to be felt: to create a better world of work, the world of work needs to learn how to speak human.

Named as one of Fast Company’s 2021 Most Innovative Companies, it seems the business world agrees – as the launch of the new Culture Amp coincided with a new valuation of more than US$1.5 billion (after a recent US$100 million Series F funding round). With their new brand amplifying and underscoring their message, Culture Amp has become the face of an undeniable and timely truth – there is nothing more powerful than humanity at work.

Collaborators

Creative Director
— Melissa Baillache
Design Director
— Liv King
Illustrators
— Ilana Bodenstein
— Dash O'Brien-Georgeson
Animation
— Never Sit Still
— Lester Chan
Photography
— Tim Jones
Type Design
— Mathieu Réguer

Recognition

Transform Awards
— Gold
— 2x Silver
AGDA
— 4x Distinction
Best Awards
— 2x Bronze