Chime

Visual Identity

Verbal Identity
Writing
Typography

Typeface Design
Illustration

Iconography
Signage
Implementation
Brand Toolkit
Photography
Art Direction
Production
Animation & Motion

For over a decade, Chime has been disrupting the trillion-dollar banking industry by focussing on the needs of everyday Americans and dismantling outdated systems that are holding people back. 

Chime has led the industry in disrupting the rules of traditional banking by removing fees and penalties. Even its bank card helps build credit scores through everyday purchases, like coffee or groceries, making progress easy, simple and accessible.

Chime enables millions of members to take small steps forward with two simple tools - the card and the app. So, we built Chime’s world around these two essentials - transforming these products into portals of forward progress.

The green ‘portal’ represents how Chime’s products work together to simplify everyday progress. By reflecting everyday moments, progress is visible in small actions that collectively add up to create change, and also reminds customers that financial progress isn't just about lofty goals and an unattainable dream.



A key goal was to build a more relatable, more inclusive and more seamless experience for consumers without sacrificing the brand personality. Especially in a sector that avoids coloring outside of the lines.

Collaborators

Creative Director
— Jimmy Alleman
Senior Designers
— Daniel Rocha
— Patricia Mitiko Watanabe Morales
— Olivia King
— Taylor Woods
— Mira Dandiker
— Julia Grippo
— Angel Liao
Writers
— Madeline Masarik
— Brian Naujelis
— Joseph Schott
Strategy Director
— Scott Fogel
Strategist
— Cole McCloskey
Client Directors
— Colleen O'Meara
— Michelle Bekas
Motion Design
— Kaitlyn Chandler
— Griffin Keller
— Isaac Riches
— Andrew Stubbs Johnston
— Abeselom Kavelashvili
Production
— Stephen Kwartler
Visualisation
— Mat Brown
Illustration
— Marco Palmieri
Type Design
— Colophon Foundry
— Displaay